Hoppy Copy Review

30 Second Summary of Hoppy Copy

Hoppy Copy is an AI tool that is laser focused on email marketing. It provides things like custom newsletter brand management, non-stop done for you broadcast ideas, deep automations, competitor research and much more. It can even send your emails for you if you choose to use them as your ESP (I still use Kit though). 

Do you want/need Hoppy Copy? 

✅ If you have an email list that earns you money and you are serious about optimizing it and running it effectively, 100% you should sign up for Hoppy Copy. 

❌ If you are not making money with your newsletter or don't plan to anytime soon, hold off, because Hoppy Copy is not free. With our group coupon code EMAILEMAIL30, you'd pay about $600/year, which is a lot of you aren't making money with your newsletter.

Most AI tools are worthless. I know that is harsh, but after testing all of the big ones over the past several years, I assure you, it's fair. They are little more than the Open AI API plugged into a shell that nerfs down the features of ChatGPT, calls it "specialized" and charges a premium price to give you less.

So when I heard about Hoppy Copy, I assumed it was going to be another one of the same. 

I was very, very wrong. 

Hoppy Copy is one of the few AI marketing tools that actually goes so far beyond the functionality of the basic AI tools you probably already pay for (ChatGPT, Gemini, etc) that it's crazy. 

Honestly, you should just go sign up for it now and run a free trial to see for yourself. But, if you want some convincing first, here's a breakdown of what you're getting and why it's a no brainer for anyone who does email marketing of any kind. 

Hoppy Copy

Start a Free Trial of Hoppy Copy

Use code  EMAILEMAIL30  for 30% off an annual plan.

What Is Hoppy Copy?

Hoppy Copy is an AI powered program that helps email marketers create better emails in less time. 

They do this in several ways. Most of which are things that you just can't do with a basic AI tool like ChatGPT. 

Hoppy Copy Features

Hoppy Copy solves several problems. 

  • It helps prevent writer's block by giving you non-stop email ideas.
  • It helps you keep a consistent tone and brand style.
  • It helps you spy on competitors .
  • It helps you automate your content by pulling from custom AI memory you create.

Hoppy Copy also allows you to fully replace your existing ESP (email service provider) but I use it with my usual Kit. 

Here's a list of all of the AI tools and functions Hoppy Copy currently offers. 

  • Newsletter Creator: Transform the way you create newsletters. Create an engaging picture-packed newsletter at light speed.
  • Sequence Creator: Create a custom email series that captivates your contacts with every message.
  • Multipurpose Email: Write any kind of email!
  • Social Media Post: Write an engaging post for Instagram, Facebook, TikTok, or Twitter.
  • Content Improver: Rewrite any content to make it more interesting and engaging.
  • Social Post Ideas: Brainstorm sizzling new content ideas for social media.
  • Newsletter Topic Ideas: Unlock fresh topic ideas for your newsletter.
  • Product Launch Email: Unveil your new product with an impactful launch email.
  • Mini Article: Share knowledge with a short newsletter article or section.
  • Hooks: Write attention-grabbing openings for any content.
  • Product Update Email: Inform subscribers about new features or updates.
  • Educational Email: Educate customers about your product or industry.
  • Subject Line: Increase open rates with a compelling subject line.
  • Sales Letter: Drive revenue with a persuasive sales letter.
  • Follow-Up Reminder Email: Turn existing emails into reminders for customers.
  • Email Campaign Ideas: Generate fresh ideas for your next email campaign.
  • Deal or Giveaway Promotion Email: Drive sales quickly with a promotional email.
  • Event Promotion Email: Boost attendance for your next event.
  • AIDA Framework: Captivate subscribers with the Attention, Interest, Desire, Action model.
  • Call-to-Action (CTA): Create bold CTAs that increase clicks.
  • Email Intro: Write engaging introductions for emails.
  • Features → Benefits: Reword features into unique benefits.
  • Headline: Write killer headlines for content.
  • PAS Framework: Persuade readers by addressing specific pain points.
  • Paragraph Creator: Turn outlines into engaging paragraphs.
  • Persuasive Bullet Points: Convert paragraphs into persuasive bullet points.
  • Story: Create engaging stories for marketing content.
  • Value Proposition: Craft compelling value propositions for products/services.
  • Abandoned Cart Email: Recover lost sales with cart abandonment emails.
  • Competitor Comparison: Highlight advantages over competitors.
  • Lead Nurture Email: Show how readers can solve problems using your product.
  • Reactivation Email: Engage unresponsive customers with compelling emails.
  • Social Proof Email: Enhance sales by using social proof.
  • Welcome Email (new subscribers): Welcome new subscribers and encourage action.
  • Welcome Email (onboarding): Excite new users about your product.
  • Behind the Scenes: Share insights about what's happening behind the scenes.
  • Curated Resources: Share a list of useful resources or tools.
  • Expert Secrets: Share specialized knowledge with readers.
  • Fresh Take: Provide unique perspectives on various topics.
  • Little Known Benefits: Highlight lesser-known benefits of a product or topic.
  • Question Exploration: Explore questions that might interest readers.
  • Reasons Why: Share why doing something is a good idea.
  • Report a Story: Share engaging stories in a journalistic manner.
  • Weekly Spotlight: Feature key products, people, or concepts regularly.
  • Cold Outreach Email: Initiate conversations with cold outreach messages.
  • Ice Breakers: Write unique intros for outreach campaigns.
  • LinkedIn Outreach: Reach out with compelling messages on LinkedIn.
  • #Hashtags: Generate hashtags for social media posts.
  • YouTube Video Title: Create clickable titles for YouTube videos.
  • Seasonal & Holiday Email: Design themed emails for seasons or holidays.
  • Ad Copy Variants: Write ad copy for various platforms.
  • Video Script: Create compelling scripts for videos.
  • Freestyle: Request any type of content creation.
  • Lead Magnet: Write compelling opt-in messages to grow subscribers.
  • Product Description: Craft appealing descriptions for products.
  • SEO Meta Descriptions: Create SEO-friendly meta descriptions that entice clicks.
  • Webpage Creator: Design a webpage for specific purposes.
  • Content Converter: Repurpose content across different formats.
  • Hoppy Copy Newsletter Systems

    Hoppy Copy Newsletter Generator

    This is the real gem of the software. Hoppy Copy lets users create their own "newsletter systems" that generate branded emails for them and can pull from the knowledge base that they provide. 

    For examples, you can share your blog URL, your social media profiles, etc. and it will integrate them into broadcast ideas for you. 

    If you're like me and do "round up" type emails where you share interesting things on a certain topic each week, this is a gamechanger. 

    Idea Feed Hoppy Copy

    Hoppy Copy Newsletter Monitoring

    This is something I used to pay WAY MORE for than I pay just for Hoppy Copy. I can see the emails that any newsletter or business is running and I can learn from them.  

    Hopy Copy Brand Monitoring

    Hoppy Copy Pricing

    Hoppy Copy isn't cheap but it also is still underpriced in my opinion. They currently offer 3 pricing tiers. 

    Starter $39/month
    Pro $79/month
    Scale $199/month

    Hoppy Copy Pricing

    With our coupon code, paid annually, this knocks the prices down to...

    Hoppy Copy Discount

    If you're using Hoppy Copy as your email sender (I do not do this) the price can increase based on how many sends you need.  These costs are still quite low compared to other paid providers. 

    Hoppy Copy

    Start a Free Trial of Hoppy Copy

    Use code  EMAILEMAIL30  for 30% off an annual plan.