Best free email marketing software
Platform Free Plan Limits Notable Free Features Good For
Kit (ConvertKit) Up to 10,000 subscribers; unlimited emails; 1 basic automation & 1 sequence. Unlimited forms & landing pages; creator profile; digital products. Creators needing lots of headroom on a free tier.
beehiiv Launch (Free): 2,500 subscribers; unlimited sends; up to 3 publications. Custom site/CMS, referrals, recommendation network, custom domains. Newsletter-first growth & monetization.
MailerLite 500 subscribers; 12,000 emails/month. Automations, websites, landing pages, templates. Simple campaigns & landing pages for small lists.
Brevo (Sendinblue) 300 emails/day (contacts not capped by plan). Email + transactional (SMTP/API), SMS/WhatsApp, basic automation. Multichannel & transactional messaging.
EmailOctopus 2,500 subscribers; 10,000 emails/month. Up to 3 automations; up to 3 landing pages/forms; EO branding on free. Budget newsletters with basic automations.
Sender 2,500 subscribers; 15,000 emails/month. Automation, landing pages, popups; Sender branding on free. Maximizing monthly volume on a free tier.
Zoho Campaigns 2,000 contacts; 6,000 emails/month. Templates, forms; some features restricted on free. Teams already in the Zoho ecosystem.
Mailchimp 500 contacts; 1,000 sends/month; daily cap 500. Basic templates & reports; Mailchimp branding on free. Beginners needing lots of integrations.
AWeber 500 subscribers; 3,000 emails/month. 1 automation; 1 list; basic templates. Starter lists testing AWeber’s workflow.
GetResponse 500 contacts; 2,500 newsletters/month. Landing page (1), forms, website (1); trial of premium features 30 days. Small lists wanting landing pages included.
Omnisend 500 emails/month to up to 250 contacts. Email + SMS + ecommerce integrations; most features available on free. Stores testing ecommerce automations.
HubSpot (Marketing Email) 2,000 marketing emails/month. Templates, basic email; HubSpot branding on free. CRM-first teams dabbling with newsletters.
Mailjet 6,000 emails/month; 200/day cap. Drag-and-drop editor; transactional email; Mailjet branding on free. Low-volume senders needing daily throttling.
Benchmark Email 500 contacts; 3,500 emails/month. Automation Lite, segments, reports; Benchmark branding on free. Trying automations without cost.
CleverReach 250 recipients; 1,000 emails/month. Basic editor/templates; GDPR-focused provider (EU). Very small lists, EU-hosted preference.